Blog Post Thumbnail

Max Shepherd-Cross

·

September 1, 2023

Clock icon
4
min read

How Evolved makes flexible work, work

TABLE OF CONTENTS

No items found.
No items found.
No items found.
No items found.
No items found.

Tom Etherington has taken a different approach to achieving a flexible workplace to many I have interviewed as part of this series. And its success proves that flexible work should never be a one size fits all model.

Tom is Managing Director at Evolved, a performance marketing agency. Like a lot of agencies, in-person collaboration is crucial, so he didn't want to leave it to chance.

He made the decision, with the full understanding and backing of his team, to mandate fixed days as part of an office-first model. Employees must be in the office at least 50% of the time. The specific days are agreed on a team-by-team basis to ensure there are reasons to be in the office.

"Once we realised that our entire culture, operation, and growth plan needed to reflect the hybrid model we wanted, it was only ever going to be office-first for us."

"It was a really hard decision because we knew it would result in some very talented team members leaving the business who didn't live close enough to the office."

However, Tom knew that flexibility was still crucial; they just needed to find a way to make it all work, with their focus being on a four-day work week and core hours.

Four-Day Work Week

All of Tom's employees have worked four days a week for the last two years, some take Fridays off, and some take Mondays off, so that the business still operates five days a week.

"The difference in the quality of life for myself and all of our employees has been mindblowing, and productivity has actually increased."

Core Hours

One of the criticisms of mandated office days is the lack of flexibility it offers, particularly for working parents. Tom created core working hours where everyone must be online or available between 10am and 12pm and between 2pm and 4pm. Outside of those hours, it's up to you when you work.

So, if someone wanted to do the school run or go to the gym in the morning and then start work later in the day, that's perfectly ok.

The model that Tom and his team have created is a lesson for everyone. Flexibility can mean different things for different businesses. As long as you are focused on creating a culture that works for both your team and your business, the results will follow.

No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.

Try Officely Today

See who's in the office, organize socials and events, and increase your office attendance all within Slack.

Max Shepherd-Cross

Max Shepherd-Cross

Max is one of the cofounders and CEO of Officely, a flexible work enablement platform. He has helped thousands of businesses not only transition to flexible work but instil it at the core of their culture and brand.

Make Flexible Work, really work

Join us on our mission to revolutionize
flexible workspaces around the world.

Close icon